The most honest way to describe the start of a brand is to say where it stands.
Why the name?
Rue means street
The word is French; we chose it to describe a routine, not a city. Turning the same corner every day, picking up the same cup at the same hour.
Coffee Rue isn’t named after a place. There is no old café or family history behind it. It is a new brand, and we see no reason to hide that.
As of today
Where we stand
Decided
- Our name: Coffee Rue
- Our address: coffeerue.com
- Our first market: Türkiye
- Site languages: Turkish and English
Not decided yet
- Which coffees we will offer
- Where the beans will come from and how they will be roasted
- How and when sales will begin
- Whether we will have a physical space
Rules for ourselves
How we want to work
When we say something about a coffee, we will show what it is based on. Origin, roast or certification details will appear only once they are documented.
The journal guides draw on scientific studies and on material published by coffee organisations. Each one ends with its sources, and we don’t present anything as advice that those sources don’t support.
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